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ONGC, through its Corporate Social Responsibility Policy, is authorized to donate funds for promotion of Water, Sanitation and Hygiene facilities and its promotion, and is desirous to provide sanitation facilities in schools without toilet facilities under the Swachh Vidyalaya Abhiyan of Ministry of Human Resources Development, Government of India, in order to have positive impact over the health and education concerns of students in those schools.

Feedback Foundation Charitable Trust is the community engagement entity which assesses administers and advocates community engagement in the sanitation projects. FFCT is a pioneer in both CLTS (Community led total sanitation) and SLTS (School led total sanitation) approaches in India and have field presence spread across the States which are on their way to be declared Open Defecation Free in coming days. Their approach and methodology is based on trigger tools developed under CLTS framework and has been found successful in this regard.

earth&us has been involved as nodal agency for the implementation of the project and partner with FFCT to ensure the monitoring and evaluation of the project, and add value to existing strategies in CLTS methodology used in India, sensitized to regional and cultural contexts along with a need for going beyond traditional approaches to community engagement in development projects.

The objective of the Swachh Vidyalaya Abhiyan - Information, Education and Communication (SVA-IEC) project is to develop and deliver modules and behaviour change strategies for hygiene and sanitation habits of school children. The project will be implemented in 5592 schools across ten states in India in various languages and local contexts. The project duration is for approximately two years. The first phase of the project is underway.